Pan Am Path

Working closely with the City of Toronto, Reich+Petch designed a comprehensive branding strategy for the Pan Am Path–Toronto’s new multi-use pathway system that connects roughly 80 kilometres of trails across the city. The Path was created during the TORONTO 2015 Pan Am/Parapan Am Games to link communities, create opportunities for art, and enrich the public spaces for tourism and commerce. The Path identity has been incorporated into signage, road markings, bike racks, bike lanes, brochures, and t-shirts.

Client / City of Toronto
Location / Toronto, Ontario
Size / 80 km path
Scope / Graphic Design, Wayfinding Design, Interpretive Design